Property Marketing Strategies And Insider Secrets
Planning to sell your home soon? If you are, then you want to take every step to insure you get top dollar. Luckily, there are some pretty simple steps that will produce improved results. Here are the top five:
Tip #1: Improve Overall Condition
The first thing is to make sure the home is in good shape…curbside. That means you take the time to make the home “presentable”. Paint is cheap and REALLY makes a difference. So, paint the exterior or just the trim. Paint the front door and the garage door, too. Plant colorful flowers, trim those trees and bushes and get the grass looking its best.
Tip #2: Get Proper Exposure
Let’s face it – no one is ever going to buy your property if they don’t know it is on the market. To that same end, you will not be able to enjoy top dollar for your home unless you reach the right potential buyers. The simple truth is that, the more people who see your home, the greater the chances will be of getting the price you are after. Therefore, it is important to develop a solid marketing plan that includes ample local and national advertising.
Tip #3: Time it Right!
Of course it’s best to wait for a seller’s market. But, that’s not likely these days. Still, you can maximize your profits by selling at the most active time of the year. That’s always in the spring and summer months as well as early in the fall. You’ll want to stay informed about mortgage interest rates and terms in order to be on the market when conditions are best for your potential buyers. Just a small drop in rates can increase the number of buyers in your price range significantly.
Tip #4: Don’t Stay on the Market Too Long
If your home has been on the market for longer than expected, you should take it off and try again later if you have the time to do so. When a home stays on the market for longer than a reasonable period of time, it is said to have “staled” and a staled home generally sells for much less than one that has not staled.
Tip #5: Price it Right
While you certainly want to get as much as possible for your home, resist the temptation to overprice it so potential buyers can “bargain the price down.” If you put the home on the market at a price that is unreasonable, you will alienate many potential buyers who consider the property to be out of their price range. By putting your home on the market at a fair price, you will be more likely to enjoy the top dollar you are looking for.
Getting the top dollar on your home sale is within reach. It’s not a secret formula and it’s certainly not just luck. These Five Steps will help you succeed.
About the Author: John Allen represents buyers and sellers of fine Sarasota real estate, including condos. Also, special thanks to the team at Rancho Santa Fe Real Estate.
